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“Craft Spirits Podcast: Johnny Jeffery and John McKee of Good Deeds Spirits”

John McKee (left) and Johnny Jeffery discuss Good Deeds Malt Whiskey at ACSA’s 8th Annual Distillers’ Convention and Vendor Trade Show in Louisville, Kentucky.

From Craft Spirits Magazine:

“Our latest guests are Johnny Jeffery of Bently Heritage Estate Distillery and John McKee of Headframe Spirits. They’re also a part of Good Deeds Spirits, a passionate collective of distillers and friends committed to supporting causes that lead to positive change. 

The group recently unveiled its first release, Good Deeds Malt Whiskey, which is available at seelbachs.com. It’s a blend from nine craft whiskey producers, with 100% of proceeds benefiting ACSA’s STEPUP Foundation

At ACSA’s 8th Annual Distillers’ Convention and Vendor Trade Show, Jeffery and McKee joined CRAFT SPIRITS magazine editor in chief Jeff Cioletti and senior editor Jon Page to discuss how Good Deeds Malt Whiskey came about.”

You can stream the episode above or listen via the following outlets:
Apple Podcasts
SoundCloud
Spotify

Click here to buy a bottle of Good Deeds Malt Whiskey to benefit ACSA’s STEPUP Foundation.

News

“STEPUP” FOUNDATION ANNOUNCES INAUGURAL INTERNS, MENTORS, PARTICIPATING DISTILLERIES & NEW DONOR PARTNERS

Louisville, KY (December 7, 2021) – Following two years of planning, the American Craft Spirits Association (ACSA) is proud to announce its 2022 Inaugural Class of interns, mentors, and participating distilleries. Recipients were honored at ACSA’s Annual Distillers Convention and Vendor Trade Show this last night in Louisville, which attracted just under 1200 members of the beverage trade.

The Spirits Training Entrepreneurship Program for Underrepresented Professionals (STEPUP Foundation) is a diversity initiative that aims to provide underserved and underrepresented individuals with training, encouragement, and opportunities to enter the craft spirits community through a comprehensive year-long, immersive internship program. ACSA has long recognized a lack of diversity in the alcoholic beverage industry and has been working behind the scenes for some time now to develop a comprehensive program aimed at increasing talent through facilitation of workplace diversity. In its inaugural year and beyond, STEPUP will engage diverse applicants with an interest in the beverage sector and help those of different races, color, national origins, genders, and sexual orientations to acquire the skills and experience they need to succeed in the industry. 

2022 STEPUP INTERNS: 

Yakntoro “Yaki” Udoumoh
Yaki, a Maryland native, and Howard University alum, is currently a bartender at the revered Columbia Room in Washington, D.C. Yaki has enjoyed a career in hospitality, which has led him to the doorsteps of the craft spirits industry.

Erin Lee

This Canadian transplant to Brooklyn will transition into the distilling industry from a career in fashion. Her most recent endeavors have expanded her skills in tasting by becoming a Certified TAC Tea Sommelier through the Academy of Tea and Tea and Herbal Association of Canada. 

2022 STEPUP MENTORS: 

Chris Underwood

STEP UP Board Member Chris Underwood has dedicated his career working for Young’s Market Company (a subsidiary of Young’s Holdings), one of the largest wine and spirits distributors in the U.S. Starting in the Los Angeles warehouse in 1996, he went on to become the Chief Executive Officer starting in 2011. Chris is also Chairman of the Board of the Wine & Spirits Wholesalers of America (WSWA), a member of Young Presidents’ Organization (YPO) of San Diego, and serves on the OM Foundation Board of Directors.

Sailor Guevara 

With over 20 years in the craft spirits industry, Sailor Guevara has developed an “encyclopedic knowledge of whiskey,” as noted by American Whiskey Magazine. Her recent accolades include a distinction as a 2020 Icons of Whisky winner. In addition to writing, creating content, and podcasting, she is also the acting Founder & CEO of  Guevara Spirits based out of Stuart, FL. 

2022 PARTICIPATING DISTILLERIES:


Cascade Hollow Distilling Co., TN

Based in Tullahoma, Tenn., Cascade Hollow Distilling Co. has made their brand, George Dickel, a symbol of quality for over 130 years. Renowned for their smooth and mellow taste, they continue to produce the very best in Whiskey, Bourbon, and Rye. 

Westward Whiskey, OR

Based in Portland, Ore., Westward Whiskey has been a leading voice in craft distilling since 2004. Their distinctive reimagined, elevated American Single Malts are inspired by the American Northwest and the culture, climate, and abundant natural resources that have earned the region such reverence and renown. 

Eight Oaks Distillery, PA

A veteran-owned and family-run, located in the rolling farmlands of the Lehigh Valley in Pennsylvania. In addition to running a restaurant on-site, Eight Oaks grows all their own grains to craft a wide range of award-winning, farm-to-bottle spirits, like Bourbon, Rye Whiskey, Vodka, and Gin.

2022 PARTICIPATING DISTRIBUTOR:

Republic National Distributing Company

As a top wine and spirits distributor in the nation, Republic National Distributing Company’s (RNDC) national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 37 states across the United States, with the expected addition of the New York market in 2022.  

Margie A.S. Lehrman, CEO, ACSA, and President, STEPUP Foundation stated, “We are thrilled to recognize this incredible talent pool of internship candidates and are truly honored that so many of you, our community of craft distillers, ‘stepped up’ to join this effort as hosting distilleries and mentors. We have been working tirelessly behind the scenes for two years now on this comprehensive initiative, so it was truly a surreal moment to formally kick off our program and honor our very first class in person and on stage this week in Louisville.” 

STEPUP LEADERSHIP

Together with an Advisory Board, the Board of Directors have created an immersive internship program for underrepresented individuals in the alcoholic beverage industry. Margie A.S. Lehrman (CEO, ACSA) serves as the organization’s president, working together with Secretary Rebecca Harris (Head Distiller and Co-founder, Catoctin Creek Distilling Co. and President, ACSA) and Treasurer Julie Kinch (CEO/Founder, JK Leadership Advisors, LLC). They are joined by a seasoned Board of Directors, including Chris Montana, CEO and Head Distiller, Du Nord Social Spirits, Chris Underwood, CEO, Young’s Holdings, David Cid, Owner, Silver Sun Group, and Ingrid Wetzell, HR Director, Bently Enterprises. These critical liaisons help identify potential partners, secure financial resources and develop training materials to ensure the program’s success.  The program design was initially crafted by a committed group of volunteers, now serving as members of the STEPUP selection committee: Johnny Jeffrey, Bently Heritage Estate Distillery, Paul Hletko, Few Spirits; Rob Masters, The Family Jones; Bryan Schaifer,  Samson & Surrey; and Jake Holshue, Rogue Spirits Rogue Ales, and Spirits.

PROGRAM FUNDING

The STEPUP internship program is primarily funded through Cornerstone Partners and other major donors. Diageo North America serves as the first Cornerstone Partner and has made a $1.2 million commitment over three years. In addition, the company holds a seat on the STEPUP Advisory Board. A donor program is under development to allow contributions from anyone supporting the mission to open up and embrace diversity in the distilling community. 

INTERNSHIP CURRICULUM
STEPUP Foundation participants are guided through every facet of operating a distillery, with the added bonus of an immersive internship opportunity with a wholesaler. Interns will experience hands-on training and job exposure to several facets of the alcoholic beverage industry, including distillation production and safety, sales and marketing, business and finance, tasting rooms operations, and distribution. Each intern will rotate through all three distilleries and wholesaler for a period of 8-12 weeks in each location. The interns will begin the journey beginning in early January with a graduation ceremony anticipated upon conclusion of the inaugural year. In an effort to remove any financial impediments that may limit applicants, the internship will also include a stipend, travel expenses, and room and board. In its inaugural year, the STEPUP Foundation will run two candidates through the program with the expectation to run another six interns in its second year and ten or more interns in year three. 

The STEPUP Foundation is a 501(c)(3). To learn more about the foundation, or apply with applications for the 2023 cycle opening in early summer 2022, visit www.stepupinternship.org or contact margie@americancraftspirits.org and alexandra@gatherpr.com. 

About ACSA

The American Craft Spirits Association is the only national registered non-profit trade association representing the U.S. craft spirits industry. Its mission is to elevate and advocate for the community of craft spirits producers, and membership in ACSA is open to anyone. 

ACSA is governed by a Board of Directors elected by the eligible voting members of the Association. Voting members must be independent, licensed distillers (DSPs) annually removing fewer than 750,000 proof gallons from bond (the amount on which a Federal Excise Tax is paid.) For information about ACSA, call 202-669-3661.

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News

INTRODUCING GOOD DEEDS SPIRITS AND ITS INAUGURAL RELEASE, GOOD DEEDS MALT WHISKEY

Craft Distillers and Friends Collaborate on Malt Whiskey Blend, With 100% of Proceeds to Benefit ACSA’S STEPUP

October 5, 2021 (BUTTE, MT) — Good Deeds Spirits is proud to announce its first-ever release, GOOD DEEDS MALT WHISKEY, a malt whiskey blend from 9 leading craft whiskey producers. This 1,000 bottle release will be sold via Seelbachs on October 15, 100% of proceeds to benefit STEPUP Foundation, the diversity and inclusion initiative founded by the American Craft Spirits Association (ACSA).

Established as an unofficial group of distillers back in 2017 (then as a Facebook group of 100 distilling industry friends called “Good Guys Distillers”), the group formally set up a DBA as Good Deeds Spirits in 2021, with the intention of creating interesting, collaborative spirits releases moving forward, all with the goal of raising money to benefit important industry causes. From coast to coast, these distilleries have and will continue to share their spirits, time, and energy in an effort to raise funds for causes that echo the group’s values and mission: to be a force for good.

GOOD DEEDS MALT WHISKEY, the inaugural, limited edition offering, will focus narrowly on an imperative cause: to increase inclusion & diversity in the drinks industry. Created by a handful of whiskey distillers who donated spirits towards a master blend, GOOD DEEDS MALT WHISKEY was created using donated whiskey from some of the country’s most respected craft distilleries. Fellow distilleries and industry suppliers including Saxco and Tapi further supported these efforts by donating bottles, closures, labels, and their expertise — all in an effort to contribute in the best way possible to the mission of helping to diversify the industry.

GOOD DEEDS MALT WHISKEY was created in February 2021 from a blend of 9 donated whiskeys from Balcones Distilling (Waco, TX), Bently Heritage Estate Distillery (Minden, NV), FEW Spirits (Evanston, IL), Headframe Spirits (Butte, MT), Rogue Spirits Distillery (Newport, OR), Santa Fe Spirits (Santa Fe, NM), Sonoma Distilling Company (Rohnert Park, CA), State Line Distillery (Madison, WI), and Thornton Distilling Company (Thornton, IL).  Blenders Johnny Jeffery (Bently Heritage Estate Distillery), Randy Hudson (Triple Eight Distillery), Reade Huddleston (Headframe Spirits), and John McKee (Headframe Spirits) blended over the course of two days in Butte, MT. All of the whiskey was blended on-site, then returned to used Bourbon barrels to marry for five months before proofing down to 46% for bottling and release.

Johnny Jeffery, General Manager, Bently Heritage Estate Distillery, who led this effort, said, “As an industry, we’ve come to realize that we need to do more to change the face of distilling. We believe this is an important first step we’re taking together. As a group who says our mission is to do good, we felt this was a great start and a tangible way to put our skills to good use and show what a group of friends can do when they care enough about a mission.”

Margie A.S. Lehrman, CEO, ACSA and President, STEUPUP Foundation, added, “Good Deeds Malt Whiskey” mirrors the energy and passion behind the STEPUP Foundation, a diverse blend of skills and talents married together to create an unparalleled product.  STEPUP is beyond grateful for Good Deeds Spirits for its significant contribution which will allow us to change the face of the industry, one intern at a time.”

GOOD DEEDS MALT WHISKEY will carry a retail price of $75.00, with 100% of the bottle price to benefit STEPUP Foundation, and will be available exclusively via Seelbachs. Public sale begins on October 15, 2021, with 1,000 bottles available.

TASTING NOTES:

Color: Medium Amber with flashes of gold and copper.

Nose: Dried apple, brûlée sugar, brown butter, toasted walnut, biscuit, hay, and golden raisin, with notes of dried cherry, orange peel, and warming spice.

Taste: Silky, confident and broad, with balanced earthy, savory and dry, candied notes. Dried apple, dried cherry, heather, toasted brioche, toasted walnut, savory leather, and black tobacco leaf. Evolving in the glass showing hay, caramel, singed cinnamon, and orange.

Finish: Long, with evolution on the back palate.

Find out more at GoodDeedsSpirits.com.

ABOUT GOOD DEEDS SPIRITS
Good Deeds Spirits is a passionate collective of distillers and friends, committed to supporting causes that lead to positive change. From coast to coast, our distilleries have shared their spirits, time, and energy in an effort to raise funds for causes that share our values and mission: to be a force for good.

ABOUT STEPUP FOUNDATION
The Spirits Training Entrepreneurship Program for Underrepresented Professionals (STEPUP Foundation) is a diversity initiative that aims to provide underserved and underrepresented individuals with training, encouragement, and opportunities to enter the craft spirits community through a comprehensive year-long, immersive internship program. Created by ACSA, STEPUP will engage diverse applicants with an interest in the beverage sector and help those of different races, color, national origins, genders, and sexual orientations to acquire the skills and experience they need to succeed in the industry.

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