The alcohol beverage industry brings together the best of American creativity and craftsmanship. It’s a community fueled by passion, innovation, and collaboration—connecting agriculture, hospitality, tourism, marketing, sales, and skilled manufacturing into one dynamic field.

The purpose of STEPUP is to expand access to training and career pathways in the spirits industry. Working with distilleries and wholesalers across the United States,
STEPUP provides a structured educational externship that combines online learning, guided distillery exposure, mentorship, and career development.
To provide access to the spirits industry through structured educational training, real-world exposure, and career-readiness resources for individuals historically underrepresented in the field.
To diversify the spirits & distilling industry – one person at a time – by providing a hands-on, comprehensive externship program for underrepresented professionals.
NEW in 2026