The alcohol beverage industry brings together the best of American creativity and craftsmanship. It’s a community fueled by passion, innovation, and collaboration—connecting agriculture, hospitality, tourism, marketing, sales, and skilled manufacturing into one dynamic field.

The purpose of STEPUP is to expand access to training and career pathways in the spirits industry. Working with distilleries and wholesalers across the United States,
STEPUP provides a structured educational externship that combines online learning, guided distillery exposure, mentorship, and career development.
To provide underserved and underrepresented individuals with hands-on training and education, encouragement, and opportunities to enter the spirits community through a comprehensive externship program like no other in the alcohol beverage industry.
To diversify the spirits & distilling industry – one person at a time – by providing a hands-on, comprehensive externship program for underrepresented professionals.
NEW in 2026